- Launch Services
Overview
Chart your path to success with specialized services.Implementation Project Management
Experts to ensure you launch on time and under budget.Solution Architecture
Seasoned advisors to help you best design your store.Data Migration & Optimization
Expertise on a clean and clear path to migrating your data.Enterprise Launch Package
Personal training on how to set up and launch your BigCommerce Store.
Professional Services Blog Series
Get to know our teams and how they support your success in this Q&A series.
The Global B2B Buyer Behavior Report
This in-depth report provides actionable strategies to help you sell more online.
Feedonomics Surface
Sync with BigCommerce to drive growth and advertise products on Google, Meta, TikTok, and more.
Easily connect your BigCommerce store to the ad channels where customers shop, sending reliable and optimized feeds to Google, Meta, Microsoft, TikTok, Pinterest, and more.
Looking for an enterprise solution? Get full service and more channels.
Reach customers on marketplaces around the world.
Unlocking scalable discoverability with Feedonomics Surface.
Without Surface
Hours spent setting up channel connections manually
Ads show wrong prices or outdated listings
Can’t change how products appear in ads without editing your store
Product disapprovals with no clear explanation
Products that don't match what each channel needs
Slow growth across channels
Multiple unreliable apps to manage
Without Surface
Connect your ad platform accounts in a few clicks
Update product listing ads automatically
Transform your product data for better ads without disrupting the source
See exactly which products have problems and why
Meet channel requirements without becoming an expert
Better ad performance with optimized feeds
Simplify operations: One app, 24/7 support, many channels
“The level of confidence we have now that the data is clean is great, because you're spending money on advertising, and you're relying on that data. If the data is garbage, you're going to get garbage results.”
Mike Retrum
Owner, DRPD
Scalable channel growth in four easy steps
Launch your products on more channels today.
01
Connect your store.
Open Feedonomics Surface from the BigCommerce Channel Manager and connect your Google, Meta, TikTok, Pinterest, or Microsoft account in seconds.
02
Your products go live automatically.
Surface pulls your product catalog from BigCommerce, formatting everything correctly for each channel. Turn on auto-sync to keep your prices and inventory accurate without any manual work.
03
Optimize your listings.
Update any product detail, including title, description, and category, for any channel without changing your BigCommerce store. Adjust one product or thousands at once.
04
Sell on more channels.
Your products are now listed, optimized, and ready to perform on Google Shopping, Meta, Microsoft, TikTok, and Pinterest. Reach more buyers with less work.
Save time and improve campaign performance with Feedonomics Surface.
Looking for more? Get unlimited channels with full service.
Feedonomics is the best-in-class product feed management platform. With Feedonomics Surface, you get enterprise power in a budget-friendly solution. When it’s time to scale, upgrading to full-service feed management lets you hand off the daily tasks and stay focused on your big-picture strategy across hundreds of channels.
“The team has done a fantastic job organizing and optimizing our complex data while providing the global, always-available service we need for our business.”
Paul Mansour
Global Marketing Director at Dell
From free to full service, choose the plan for you.
Start free. Upgrade when you need more control.
Surface Basic
Free
Up to 100k SKUs and 2 connections
Start with a free, production-ready connection to the top ad channels. No feed management experience required.
Included features:
Automated feed build
AI product categorization
Scheduled syncs
Data overrides
Centralized error resolution
24/7 chat support
Surface Retail
Starting at $29/mo
Advanced feed tools for up to 20 connections.
Built for catalogs that need real control. Use transformation rules, bulk overrides, and external data sources to run more precise ad programs across more channels.
Everything in Surface Basic, plus:
Data transformation rules
Import external data files
Custom field mapping
Data validation
Bulk data overrides
Channel taxonomy guides
Managed Service
Custom Pricing
Unlimited SKUs, Unlimited Channels
Fully managed feed optimization and channel syndication. A dedicated feed manager handles your data, monitors your feed health, and helps you scale your strategy.
Everything in Surface Retail, plus:
Dedicated feed manager
Connect to 100s of channels
Proactive monitoring & alerts
Customizable sync & schedules
Custom label & promo support
Expert channel expansion guidance
Custom integration methods
A/B testing
24/7 global FeedSupport
Select your plan based on your current SKU count and connections. You can manually upgrade to a higher tier at any time to unlock more capacity as your business scales.
Surface Retail Plans:
- $29/mo - Up to 1K SKUs and 2 connections
- $49/mo - Up to 10K SKUs and 4 connections
- $89/mo - Up to 30K SKUs and 8 connections
- $199/mo - Up to 100K SKUs and 20 connections
One store linked to one channel = 1 connection.
Examples:
- 2 stores connected to Google = 2 connections
- 1 store connected to Google and to Meta = 2 connections
You should select the tier that covers both your total SKU count and your required number of connections.
- If you have 5,000 SKUs and 2 connections: Select the $49/mo tier.
- If you have 800 SKUs but need 5 connections: Select the $89/mo tier.
If you reach a limit on your current plan, you can manually upgrade within the app to continue adding products or channels.
Try out Feedonomics Surface today.
You can connect your store to ad channels in minutes.
Only upgrade when you’re ready.
Frequently Asked Questions
Yes! The Feedonomics Surface Basic plan is free for up to 100,000 SKUs. You get automatic channel connections, AI-powered product categorization, and error reporting at no cost. The Retail plan adds bulk editing tools, transformation rules, and external data sources for brands that need more control.
Open the BigCommerce Channel Manager, select a channel, and follow the prompts. The whole process takes a few minutes. You'll connect your Google, Meta, TikTok, Microsoft, or Pinterest business account during setup. Each channel has its own login step.
Feedonomics Surface connects to Google, Meta, Microsoft, TikTok, and Pinterest. More channels are in development.
No. Surface creates a Feedonomics account for you automatically based on your BigCommerce store when you activate.
Nothing changes in your BigCommerce store. After activation, Surface pulls your product catalog automatically and gives you a separate workspace to control how your products appear in each channel's ads. Any changes you make in Surface stay in Surface — they never overwrite your store data.